I'm pinching myself!! Great News for our health and for our planet!
"It's easy for health advocates to call for change," says Sid Lerner, founder and chairman of Meatless Monday, "but it's a lot more meaningful when the Sodexo's and Walmart's of the world do so -- when there's real business on the line."
Sodexo intends to keep its Meatless Monday program fresh by sending out new tool kits to its client reps every 4 months. These will include newly created recipes, promo materials and educational background. It also hopes to launch other fitness and health programs created by The Monday Campaigns.
Whether it's about encouraging health and wellness, or simply selling products according to USA Today's top marketing trends for 2011, Meatless Monday is on the cusp of an extraordinary year of growth. It's thanks to institutions both big and small that people around the country are adopting this simple message of moderation and choice for their health and the health of the planet.
http://www.huffingtonpost.com/chris-elam/sodexo-meatless-monday_b_812889.html