"... because Wal-Mart sells more groceries than any other company in the country, and because it is such a large purchaser of foods produced by national suppliers, nutrition experts say the changes could have a big impact on the affordability of healthy food and the health of American families and children. "
"A range of studies has shown that low-income people, especially those who receive food stamps, face special dietary challenges because eating healthy costs more and healthier food is harder to get in their neighborhoods. James D. Weill, president of Food Research and Action Center, an organization that has been pressing Wal-Mart to help tackle this problem, said the company seemed to have recognized “how much hunger and food insecurity there is in the country.”
Mr. Dach said the lower prices and food reformulations were motivated by the demands of Wal-Mart’s own customers. He said the company believed that, if it was successful, the price reductions would save Americans who shop at Wal-Mart approximately $1 billion a year on fresh fruits and vegetables alone.
“Our customers have always told us, ’We don’t understand why whole wheat macaroni and cheese costs more than regular macaroni and cheese,’ ” Mr. Dach said, adding, “We’ve always said that we don’t think the Wal-Mart shopper should have to choose between a product that is healthier for them and what they can afford.”
http://www.nytimes.com/2011/01/20/business/20walmart.html?_r=1&hp
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