You do know that Ronald McDonald is THE most recognizable figure to our children. The debate starts to get interesting when you throw in the concepts of personal responsibility and parenting.
"Parents are responsible for their children’s diet. And they certainly could do a better job: almost 17 percent of American children are obese, three times as many as in the 1970s. But it would be easier for parents to do their job if they didn’t have to push back against the relentless tide of marketing aimed at their children."
http://www.nytimes.com/2010/12/20/opinion/20mon4.html?_r=1&nl=todaysheadlines&emc=a211